It is a word that describes the human tendency to seek out and find others most similar to ourselves.The article is quite amusing and questions the notion of sticking to what you know.One of the reasons I like the radio and television live broadcast is the potential for the random encounter, other spaces that come to mind are fleamarkets and carboot sales.I find the collaborative filtering as used on Amazon can be as irritating as predictive texting.
The article also made me check out the unsuggester .
check this radio show out too.
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